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It ProductsGiving Buyers What They Want
Whether this is your first holiday selling online or your tenth, you need to understand the current market in order to take advantage of the upcoming shopping abandon that most of your buyers will experience this time of year. Trendwatcher Lisa Suttora, of httpWhatDoISell.com, shares five specific sales trends that retailers should be conscious of entering this holiday season
iPod accessories. Just because you cant afford to sell iPods is no reason not to cash in on this farreaching trend. According to Suttora, The iPod has infiltrated every aspect of our society and spawned an entire cottage industry of related products. You can now sell iPodcompatible clothing, backpacks, and handbags, all with docking stations, as well as iPod mixing stations, protective cases known as iGuys, or even iPod shower encasements. There are, literally, companies emerging every day that make these products, and theyre selling like crazy.
New Luxury products. Americas middle market consumers are rapidly developing an affinity for higherquality products, and these new luxury items range from bathroom fixtures to kitchen appliances and from clothing to tools. These arent extremely highpriced products that only the affluent can afford, but theyre not basic, nofrills products either. Buyers arent looking to spend their money on bargainbasement productsthey dont want the cheap set of sheets they want the high thread count, Egyptian cotton set. Whatever line of products you carry, consider offering the higherend models in that category.
Hot toys. Hightech toys are big sellers this seasondancing dolls, talking robots, remotecontrolled toys that go from land to air and back again. Entertainmentrelated toys, such as Gwen Stefani dolls and Cheetah Girls dolls, are huge this year. My FurReal Pony, a lifesize pet that responds to petting and feeding is enormously popular (and also a good example of the kind of New Luxury item that middleAmericans are gravitating toward).
Status skills. Everyone wants to be an expert on something, to be able to say I did that or I made that. But rather than trying to figure it out on their own, there are now kits and guides to teach users almost any skill set theyre looking to acquire. Wouldbe connoisseurs can get stepbystep instructions on whatever interest they choose to pursue, from winetasting to whiskeymaking to building wooden clock gears. This trend lends itself well to holiday giftsconsider the market you cater to, and what sort of kit or HowTo guide might be of interest to them.
PersonalizationCustomization. People are buying products tailored to their own individual tastes. Everyone wants to be recognized for their skills, and seen for those things that make them special and unique. Whatever their area of expertise, be it golf or gourmet cooking, they want to buy products that reflect the things that sets them apart.
The Christmas shopping season is well underway, and you need to pay attention to the emerging trends and accent your product lines accordingly. Says Suttora, This is a huge season for eBiz owners. If you havent thought about incorporating some type of holiday seasonal merchandise into your product line, its really something to considertapping into the seasonal market can be very lucrative.
